COWGIRL LIFE The 2023 Pantone Color Of The Year: Magenta By Katie Armstrong | December 19, 2022 Share Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all. View this post on Instagram A post shared by PANTONE (@pantone) "In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. "Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength." -Leatrice Eiseman, Executive Director, Pantone Color Institute Click here for a second look at the 2022 Pantone Color of the Year: Very Peri. Cowgirl HotlistEmail address:* NameThis field is for validation purposes and should be left unchanged. COWGIRL LIFE | 2023 pantone color of the year color of the year cowgirl cowgirl magazine magenta pantone viva magenta