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Panhandle and Rock and Roll Denim just announced that they are bringing on country music artist and Texas Cowboy Hall of Famer, Aaron Watson!

Watson says, “I’m honored to officially be partnered with the brands Rock & Roll Denim and Panhandle. I built my career on the foundation of being a Texas based family business and aligning with them makes sense on so many levels; from their legacy to their love of the western lifestyle and fashion to the way that they run their business.  The jeans and apparel are top notch in my book.”

Jamison Hochster, one of the owners of Rock & Roll Denim and Panhandle Western Wear stated, “We couldn’t be more excited to bring Aaron Watson into the Panhandle Western Wear and Rock and Roll Denim family. Aaron embodies so much of what our company is about. His music and talents resonate with so many because his brand is about hard work, authenticity, independence and tradition…all core principals of our company. We couldn’t be more excited to have Aaron wearing our products and collaborating with us as we celebrate 75 years in business.”

Aaron Watson is one of the biggest DIY success stories of country music. He is proof that you can make it on your own in the music business without a big name label behind you.

Did you catch Rock and Roll’s most recent collaboration with West Desperado?