I think it’s safe to say pink is THE color this year. Always having a finger on the Western fashion pulse, Ariat has released a boot that stays true to the brand’s core while embracing trending pink fashion hues. Powder Pink is the newest Ariat color for spring and we can’t get enough!

Powder Pink is now available in two boot styles – the fan-favorite Dixon as well as the Casanova, giving cowgirls options in styling and comfort. Shane Holman, Head of Western Footwear at Ariat had to say about the new release:

“ ‘Pretty in Pink’ is the theme for our Casanova and Dixon boots this spring! We were inspired by the pink trend happening on mainstream fashion runways as well as the #barbiecore movement happening in pop culture. Powder pink is the right hue and the perfect amount of girliness for our Casanova and Dixon boots while still being comfortable, on trend silhouettes. In a few months, we will follow this soft, pastel pink colorway with a brighter, hot pink in the two styles!”

We love the mix of classic silhouettes with trendy colors and refined details – just look at that pink and white stitching. These boots are sure to top off any Valentine’s Day or Easter outfit!

Shop the new powder pink boot styles on ariat.com.