Barrel Racing Industry Alliance

To better support American Quarter Horses in barrel racing, a group of leading barrel racing event producers and organizations have joined forces with the American Quarter Horse Association to form the Barrel Racing Industry AllianceBRIA will create a unified presence for the sport on a national level, and the alliance will create a series of initiatives to better serve the industry.

BRIA charter members include:

  • Barrel Futurities of America
  • Better Barrel Races
  • Breeder’s Challenge
  • Future Fortunes
  • National Barrel Horse Association
  • West Coast Barrel Racing Association
  • Old Fort Days
  • Pink Buckle/Ruby Buckle
  • Women’s Pro Rodeo Association

The sport of barrel racing has seen significant growth over the past decade with tens of thousands of barrel racers engaged in rodeo, divisional races, futurities, stallion incentive programs and jackpot races across the country. The growth has dramatically increased demand for all levels of barrel horses both domestically and internationally.

“The unprecedented formation of this alliance will no doubt be a pivotal event in the advancement of barrel racing,” said Butch Wise, BRIA chairman, and AQHA past president. “The members of this alliance are committed to advancing the sport, and AQHA is excited to be involved with such a dynamic organization.” 

BRIA is made up of industry leaders and influencers who have years of experience through their involvement with many of the industry’s leading barrel racing organizations. Together, they will develop and implement initiatives and programs that will foster continued progress and growth for the sport of barrel racing.

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(Press release courtesy of the American Quarter Horse Association. For more news and information, follow @AQHA on Twitter and visit