COWGIRL LIFE

Lainey Wilson released the Wildflowers and Wild Horses music video! With five consecutive #1s under her belt, it’s hard to believe this one won’t be next! Click here to watch the full video!

Ryan Gosling performed his rendition of “I’m Just Ken” from the Barbie movie at the Oscars and we loved seeing Stetson front and center! Ryan showcased his rock star stage presence by initiating the performance in the audience, singing his way onto the stage, and eventually making a return to engage with prominent individuals in...

It’s that time of the year again – the anticipation is mounting, the excitement is palpable, and the lineup for the Cheyenne Frontier Days concert series has been unveiled! As the world’s largest outdoor rodeo and western celebration, Frontier Days in Cheyenne, Wyoming, is a staple event for enthusiasts of cowboy culture, music aficionados, and...

Luke Grimes, who plays Kayce Dutton on Yellowstone, is reflecting upon his time on the hit Western. “For seven years, we’ve been doing this, and we started in 2017,” he told People magazine. “That’s crazy. This cast and crew, they’re like a second family, we spend a lot of time together. It’s been one of the...

Tecovas has partnered with the Mother church! The Grand Ole Opry has been connecting artists with fans and launching the careers of country superstars for generations. Patsy Cline, Dolly Parton, George Jones, Vince Gill, Carrie Underwood, Little Big Town, and countless others all got their start on the Opry stage. From its earliest days, emerging...

Global denim brand Wrangler announced its official  partnership with the Houston Livestock Show and Rodeo (RODEOHOUSTON). Along with its sponsorship for the 2024 Show, Wrangler served as the official sponsor of Go Texan Day, held on Friday, Feb. 23 as the unofficial kickoff of the 20-day livestock show and tournament-style rodeo competition. Prominently displayed on-site throughout the NRG Stadium...

Bex launched their spring 2024 collection with four new styles and it’s got us ready for warmer weather and sunshine! Bex said on social media, “Experience our new Spring 2024 Collection – Crafted for the unstoppable, from On-The-Go trailblazers and adrenaline-fueled adventurers to Equestrian English riders and western lifestyle connoisseurs. This release isn’t just an...

Cowboy Bill Pickett is credited with introducing the sport of bulldogging to rodeos in 1907.  In bulldogging, the rider dashes after a madly fleeing steer, leans out from the saddle, and throws himself onto its horns, bringing the beast to the ground in a swirling scramble of dust and a half ton of flying beef. ...