Fashion

Know what to wear? We do! We show you the latest trends in cowgirl style and fashion from every corner of our Western world!

A Few Of Our Favorite NFR Trends So Far

December 13, 2023
The Wrangler National Finals Rodeo competition is heating up in the arena! While we eagerly await tonight’s competition, we can’t help but turn our heads at all the gorgeous western fashion! From denim to neon and business chic looks– we love seeing everyone’s unique styles and outfits! Cowgirls, if you’re in Vegas, we want to...

Courtenay DeHoff's Favorite Trench Coat

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December 13, 2023
Courtenay DeHoff has a new formalwear favorite trench coat from Fairfax & Favor! Complete with a waist-defining leather belt for a flattering finishing touch, the Victoria wool coat is fit for your most stylish nights out and will only add to your look. Smart, tailored and exquisitely made, the Victoria Coat by Fairfax & Favor...

Logan Danei & Her Free-Spirited Approach To NFR Fashion

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December 12, 2023
Funky, free spirited, and oh so cool – Logan Danei plays by her own rules in the world of Western Fashion. As an artist and creative, her perspective is truly unique, just like her one-of-a-kind, eclectic styling. We sat down with Logan to pick her brain on all things NFR fashion and how to nail...

Just In Time For Christmas: Last Minute Holiday Looks From Rock & Roll Denim

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December 12, 2023
With all this NFR fashion talk, we’ve almost forgotten Christmas is literally two weeks away…WHAT. While you’re unpacking your bag from Las Vegas, shop these last minute holiday party-worthy pieces from Rock & Roll Denim. Whether you lean towards cute and cozy or Christmas glam, you’ll nail the look with a touch of Western flair!...

Double D Ranch Launches Elevated Silver Label Collection

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December 11, 2023
As if Double D Ranch couldn’t set the bar higher – Double D Ranch has released a new line tailored to the finer fashions. Classic Double D Ranch influences mingled with exotic leathers, furs, and high end materials? Yes, please! The Silver Label is classy, elevated, and oh-so timeless – we can’t get enough. Understated...

Luxurious Lucchese Bags For You

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December 11, 2023
Looking for the ultimate bag?! Lucchese purses are the best accessories! They are known for their craftsmanship, quality, and elegance. Lucchese purses effortlessly combine sophistication and functionality, making them a symbol of luxury and style. Lilac and Full Quill ostrich all over – the Ostrich Clutch is youthfully elegant. Hand-cut and hand-stained to perfection, this...

Miss Rodeo New Mexico Shines In Custom Turquoise Ensemble By Molly & Gidget

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December 8, 2023
Turquoise lovers, you HAVE to see this. Miss Rodeo New Mexico, Emma Cameron, represented her state in full turquoise pride at the Justin Boots Parade and Cowgirl Kickoff Party. Each state rodeo queen was given a Wrangler vest to embellish in a way that spoke to their personality and state representation. With help from Molly...

Lefty Holman's Wife, Hailey, Stitches "The Man In the Arena" For Back Number Ceremony

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December 7, 2023
Lefty Holman’s back number ceremony jacket had some pretty awesome significance for rodeo contestants everywhere. His wife, Hailey, stitched the entirety of “The Man In The Arena” to his jacket. Lefty Holman said, “When my wife asked me what I wanted to wear to the back number ceremony, my answer was something that not only...

Favorite Looks From The 2023 NFR Back Number Ceremony Captured By Fashion Posse

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December 7, 2023
The NFR Back Number Ceremony is always the official kickoff to all things NFR including the fashion for the next two weeks! We’re accustomed to seeing all of the competitors starched up. However, this is the one night when they and their spouses get all dolled up for a night of celebration! Fashion Posse captured...
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