Fashion

Know what to wear? We do! We show you the latest trends in cowgirl style and fashion from every corner of our Western world!

Seeing Red: Follow The Color Trend With These Western Pieces

October 13, 2022
Word on the (fashion week) street is red will be the “it” color this fall and winter – the brighter, the better! Let’s celebrate this hot trend with a few Western pieces that totally fit the bill. SHOP THE TREND: Spiny Oyster Ceremonial Necklace – Malouf on the PlazaNavajo Chandelier Earrings – San Francisco HouseSpiny...

The Newest Wrangler X Yellowstone Collection Is Here!

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October 12, 2022
The Wrangler x Yellowstone Collection is back and better than ever! Season 5 of the hit Western show is right around the corner, and so many teasers have been crossing our social feeds. The newest installment of the collection is perfect to get everyone in the mood for more Dutton drama! Check out some of...

Iconic Style Moments From Loretta Lynn

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October 11, 2022
In honor of the legendary Loretta Lynn, we’re looking back on her signature style that exuded femininity, class, and an unmistakable undertone of Western. Let’s appreciate her timeless fashion choices while remembering her impact on women in country music.

Walker: Our Favorites From The Latest Double D Ranch Collection

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October 10, 2022
The latest collection from Double D Ranch titled Walker: Cowboy Meets Couture, is an ode Fort Worth style. In celebration of a Double D Ranch storefront coming to the Fort Worth Stockyards, Walker truly emulates timeless Texas attitude. From the Double D Ranch website: “Fort Worth is an integral and influential part of the landscape...

Lavish Looks In Leather

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October 10, 2022
Look out, these leather looks are coming in hot! Leather has been hot all year and won’t go away anytime soon- especially in Vegas! Start shopping all the NFR trends now with a few of our favorite pieces! Burgundy High Waisted Faux Leather Straight Leg Pants  MakeMeChic $42.99 on Amazon To say we’re obsessed with...

Ariat's Beth Cross' Biggest Lesson As An Entrepreneur

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October 10, 2022
Ariat International’s Beth Cross is sharing the biggest lesson she has learned as an entrepreneur. “The first lesson I learned when I was very young: When you fall off the horse, get back on. (It’s a matter of when you fall, not if.) Resilience is what you need to tackle the challenges associated with a...

Get Cozy In Sherpa This Season

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October 7, 2022
Cozy up to sherpa for style and warmth this season! Whether you throw it on as an insulating layer or carry it as an accessory, sherpa can be styled many different ways. Check out these items for a little inspiration! CLICK TO SHOP:Camel Coziest Robe – Pottery BarnSherpa Fleece Jacket – L.L. BeanSherpa Kirtipur Hat...

Ariat X Chimayo

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October 6, 2022
Nestled in the foothills of New Mexico’s Sangre de Cristo Mountains lies the village of Chimayo, a small, historic town teeming with heritage, tradition, and culture. Only a 40-minute drive from the heart of Santa Fe, Chimayo is a destination for historic landmarks, beautiful scenery, and storied weaving shops. One of the most celebrated weaving...

These Tooled Nikes Are Too Cool For School

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October 5, 2022
Street style with a western kick – Whiskey Bound Leather Co. brought a touch of tooled leather to staple white Nike Air Force One sneakers for a unique look. Made to be the perfect put-together daily shoe, these Nikes go the distance in both fashion and function! Whiskey Bound Leather Co. creates gorgeous custom leather...
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