COWGIRL STYLE

Know what to wear? We do! We show you the latest trends in cowgirl style and fashion from every corner of our Western world!

Spoil Yourself With Spurrin Scrubs

March 21, 2024
If only there were scrubs with a little bit of cowgirl style! Oh wait…. say hello to Spurrin’ Scrubs! Haley’s goal is to create products that allow you to keep up with your busy work, and social lives- all while keeping you comfortable and confident with the latest western and “daily wear” trends! Each piece...

It's A Quinceañera! Old Gringo Mayra Celebrates 15 Years

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March 20, 2024
The year was 2009, and although Old Gringo knew we had a fantastic design, their team didn’t realize they would go on to revolutionize the cowgirl boot. The Mayra boot stands 18 inches tall on the shaft and may have beautiful embroidery. The perfect balance of Western-classy and fashionable. Later, Old Gringo added relaxed fit...

Shania Twain Is A Barbie!

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March 20, 2024
Shania Twain got her own Barbie and we could not be more in love! Two iconic women come together as one…this is one for the history books! Shania said on social media, “Ladies and gentlemen… HER 🥹💗 I am honoured to be recognised as a Barbie role model – I have my own one-of-a-kind Barbie...

VOGUE Puts Boots On The Ground At Rodeo Houston

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March 19, 2024
header photo: Rodeo Houston Instagram. Just in case you needed more proof that Western is trending worldwide, VOGUE Magazine made an appearance at Rodeo Houston to document rodeo style at the largest rodeo in the world. Rodeo Houston is known for its diverse fashion as it draws crowds from every walk of life, especially for...

Feeling Lucky? Green Boots To Inspire Your St. Patrick's Day Look.

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March 16, 2024
Is it the luck of the Irish? We think it’s the right pair of boots that makes you lucky! Lean into the St. Patrick’s Day spirit sporting cowboy boots in every shade of green. Whether you’re spending the weekend in the barn or out on the town, there’s a green boot right up your alley!...

Step Into New Spring Fashion From Cavender's

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March 15, 2024
Great news: warm weather is just around the corner! Get your wardrobe spring ready in light, airy layers from Cavender’s! Need a little bit of inspiration? Here’s what we’re adding to our wardrobe this season: FLOWY SKIRTSSkirts are effortlessly flirty and fun, making them a staple for spring. Pair them with a solid bodysuit, graphic...

Spring Shopping: Our Favorite New Arrivals From Rock & Roll Denim

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March 14, 2024
Ready to jump into spring style? Rock & Roll Denim released their spring new arrivals and we are loving these new looks for the season ahead. From spring break to summer vacation, you’re going to live in these fresh pieces! Check out a few of our favorites you can shop right now. DRESSESSun dress season...

Small Business Spotlight: Bison Star Naturals

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March 11, 2024
With seemingly endless options for hair and body care on the market, it’s no surprise people are turning to simple, natural products. Bonus points if they’re available from a small, locally-sourced business! Bison Star Naturals is one of those brands that takes the confusion out of wholesome body care, using naturally-sourced ingredients, never containing dyes...

The Grand Ole Opry Partners With Tecovas

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March 11, 2024
Tecovas has partnered with the Mother church! The Grand Ole Opry has been connecting artists with fans and launching the careers of country superstars for generations. Patsy Cline, Dolly Parton, George Jones, Vince Gill, Carrie Underwood, Little Big Town, and countless others all got their start on the Opry stage. From its earliest days, emerging...
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Festival Fashion From Understated Leather

Festival season is just around the corner which means it’s time to start dreaming up fun looks! Whether you prefer a country music stage or a Coachella vibe, you can integrate Western pieces into your look in a fun, carefree way. Need some inspiration? Understated Leather, a brand known for pushing the limits of Western...

Ariat Launches Their "What's Your Rush" Campaign!

What’s your rush?! Whatever gets your adrenaline going, Ariat has you covered. From jeans that fit just right to shirts that beat the heat, their clothing and boots are designed to get you out there and keep you out there. “What’s Your Rush?” is a youthful, electrifying movement designed to urge a new generation of...

Fairfax & Favor Launches Their Western Capsule Collection

Fairfax & Favor, a leading British aspirational fashion house, pride themselves on designing pieces that are perfect for those who spend time between the city and country, with heritage and equestrian style influences weaving through their collections. Their designs reflect a blend of traditional craftsmanship and modern style, appealing to individuals who appreciate both classic elegance...

Discover Naiomi Glasses x Polo Ralph Lauren: Color In Motion

Header photo @naiomiglasses Instagram. The announcement of the inaugural Artist In Residence by Polo Ralph Lauren (PRL) made waves last fall, as the brand tapped Diné weaver and artist Naiomi Glasses to hold the position. Filled with beautiful Native designs mixed with Naiomi’s personal style, the first collection sold out quickly, with PRL fans eager...

Stretchy Bootcut Riding Pants For Cowgirls

Jeans are great, but sometimes you want something with a little more stretch to them. If you want more freedom and flexibility in the saddle, then you need to try riding pants. They’re bootcut for western riders. These stylish and practical pants even have extended knee patches and full silicone seats. You can enjoy the...

Fashion Round Up: Looks We Loved From #RodeoHouston

Rodeo Houston is known as the Largest Rodeo On Earth, so it’s of no surprise that the fashion scene is expansive at NRG Stadium! From classic Western wear to street wear paired with hats and boots, you can find a bit of everything in Houston – count us as inspired. Bring on the denim, fringe,...
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Wild Women Of The West: Hannah S. Gould

The crew and passengers aboard the steamship the City of Columbia stood huddled together on the flooded deck of the vessel. Night was all around them and an awful moment of peril and suspense hung in the wet air. A perfect storm had overtaken the steamer and raging winds had driven her into a mass...

Festival Fashion From Understated Leather

Festival season is just around the corner which means it’s time to start dreaming up fun looks! Whether you prefer a country music stage or a Coachella vibe, you can integrate Western pieces into your look in a fun, carefree way. Need some inspiration? Understated Leather, a brand known for pushing the limits of Western...

Trisha Yearwood To Receive Inaugural “June Carter Cash Humanitarian Award”

Country music icon Trisha Yearwood is set to receive the inaugural “June Carter Cash Humanitarian Award” and perform at the 2024 CMT MUSIC AWARDS, airing from Austin, Texas’ Moody Center on Sunday, April 7th (8:00-11:00 PM ET/PT) on the CBS Television Network and available to stream live and on demand on Paramount+. Inspired by country pioneer June Carter Cash, the award recognizes...

The Rustic Feminine

PHOTOGRAPHED BY: Ken Amorosano CURATED AND STYLED BY: Andrea Thorp HAIR AND MAKEUP BY: Julie Koeth CREW CHIEF: Carly Billington