the american western weekend cbs sports network cowgirl magazine

With the largest high-stakes western sports celebration just weeks away from taking over Globe Life Field, Teton Ridge, the lifestyle and entertainment company behind The American Western Weekend, announced today that CBS Sports Network will televise The American Contender Tournament in addition to The American Rodeo.

“We are thrilled about working with CBS Sports to bring the very best in western sports content to their audiences,” said Joe Loverro, President of Teton Ridge Sports. “Teton Ridge is dedicated to making western culture, lifestyle and sports accessible to more people than ever before. The diverse and extensive reach of CBS Sports Network makes it a sensational fit for The American Western Weekend and Regional Finals, giving sports fans and audiences around the country the opportunity to watch live as some of the most compelling moments and on-the-dirt action in rodeo and performance horse sports unfolds.”

Acquired by Teton Ridge in late 2021, The American Rodeo, celebrating its 10th year on Saturday, March 11, features competitors in all eight traditional rodeo disciplines. Fans can root for the underdog “Contenders” chasing a $1 million bonus or the professional athletes defending their champion status in the ultimate showdown.

CBS Sports Network Full Schedule (**subject to change**):

The American Contender Tournament:

Central Region event (Tulsa, Okla) previously aired on Sunday, Feb. 5, 7:30pm ET / 6:30 pm CT

East Region event (Lexington, Ky) will air on Sunday, Feb. 12, 7:30pm ET / 6:30 pm CT  

West Region event (Heber City, Utah) will air on Sunday, Feb. 19, 7:30pm ET / 6:30 pm CT

The American Contender Tournament Finals will air on Saturday, March 11, 8:30 am ET/ 7:30am CT

The American Rodeo:

The Crown Jewel of Rodeo will air on Sunday, March 12 at 10 pm ET/ 9pm CT

Making its debut during The American Western Weekend on Friday, March 10 at Globe Life Field, The American Performance Horseman groundbreaking event will feature the Top 5 professionals from the National Reined Cow Horse Association (NRCHA), National Cutting Horse Association (NCHA) and National Reining Horse Association (NRHA) standings on Friday, March 10, 2023. The first-of-its-kind competitive exhibition format will fuse the elements of history and competition in an ode to the past, present, and future of western performance horse sports and air on CBS Sports Network on Sunday, March 26 at 4pm ET/ 3pm CT. 

Tickets for The American Western Weekend, March 8-11, can be purchased at

(Courtesy of Teton Ridge)