Hold the phone – there’s a new makeup brand going BIG and it’s Indigenous-owned! If you’re not in the Cheekbone Beauty loop yet, consider yourself looped in. In terms of uniqueness, Cheekbone Beauty stands on its own as the company mission centers around sharing Native culture in an expressive way.

From the Cheekbone Beauty website:

“Cheekbone’s aim is to make a difference in the lives of Indigenous youth through donations that support educational opportunities for them, and to create a space in the beauty industry where everyone, including Indigenous people, feel represented and seen.”

While the brand has been growing ever since its 2015 launch, Cheekbone Beauty just hit a huge milestone – making a debut as the “Next Big Thing” in a major beauty chain – Sephora!

To celebrate, check out a few of our favorite Cheekbone Beauty products.

For more Cheekbone Beauty, visit cheekbonebeauty.com.