Justin McKee will host the live broadcast of the Cheyenne Frontier Days Rodeo along side Joe Beaver …

The Cowboy Channel announced that they will be bringing the 123rd Cheyenne Frontier Days PRCA ProRodeo to fans across the country, LIVE! Hosted by Justin McKee and eight time World Champion Joe Beaver, the exclusive broadcast will bring viewers daily coverage of all the rodeo events and in-studio analysis from July 20-29th at 3pm ET and then rebroadcasted nightly at 7pm ET.

All of the traditional events will be aired, including: Bareback Riding, Saddle Bronc Riding, Bull Riding, Steer Wrestling, Tie Down Roping, Team Roping, Barrel Racing, Wild Horse Race, and Women’s Breakaway Roping.

“We are honored to be the exclusive broadcast partner of the 123rd Cheyenne Frontier Days,” said Raquel Gottsch, CEO of The Cowboy Channel.  “As the premier media destination for western sports, we could not think of a better opportunity to bring action-packed rodeo content to our viewers than from the world’s largest celebration of western culture and the ‘Daddy of ‘em all’.”

Looking for more information on the Cowboy Channel.