cinch blue label Luke Branquinho Lindsay Branquinho cowgirl magazine
Photo courtesy of @lindsaybranquinho Instagram ……

I think it’s safe to say that Lindsay Branquinho rocked the Western fashion world when she donned a pair of Cinch Blue Labels for the National Finals Rodeo. Her husband and 5x PRCA World Champion Steer Wrestler, Luke Branquinho, has worn them for years and, well, we’ll let her tell the rest!

“I’ve been teasing Luke for YEARS about his love of Cinch carpenter jeans – they’re literally the only denim style that he’s worn since I’ve known him (not an exaggeration). He’s basically synonymous with them now! So it’s been a long running joke that people on social media have gotten involved in over the years too. Well, this year while we were out in Vegas for the finals he somehow got Cinch to get him a pair in my size and he surprised me with them. I figured after all the public teasing I’ve subjected him to over the years that I’d be a good sport and wear them one night to the rodeo. The rest is history! While I definitely won’t be making them a staple in my wardrobe I do have to hand it to him on the incredible amount of pocket space they provide!” -Lindsay Branquinho

“We have made a lot of denim designs over the years, and we have our staple jeans that consumers come looking for, but the carpenter jean customers are a niche and we’ve always joked that all the thanks go to Luke Branquinho for that. About a month ago their oldest son, Cade, was outgrowing his youth size Cinch jeans, so we sent some of our smallest sizes in mens. A few of them fit Cade and one pair fit Lindsay. Luke must have thought on it, on Round 2 at the NFR he asked, what is the smallest size we make in the blue labels? Since that customer is truly a niche, we didn’t have them in Las Vegas, but we called back to Denver and had a pair overnighted to make their Las Vegas debut. We knew she would make them look good, but we had no idea they could pair so well with stylish high heels. We’re certain she’s started a trend.” -Jessica Wahlert, Cinch Jeans Marketing Director