Sierra Rae Lewis is a Western industry influencer and digital media and marketing specialist. No stranger to the industry, her dad is PRCA cowboy Brent Lewis, an 11 time NFR-qualifying tie down roper and average champion. Sierra started writing, blogging, modeling, and selling jewelry online, while working with industry brands and joining the popular influencer group, Bleacher Babes Squad. After managing social media profiles for Pro Fantasy Rodeo, Rodeo Vegas, and Team Hesston, she launched “Computer Cowgirl By Sierra,” a social media management company, all while earning an Agricultural Media & Communications Degree from West Texas A&M University.
Future for women: “My vision for the future of women in the Western industry? Simple. In the next 10 years I see women involved in and sitting at the head of any and all big Western companies, brands and associations.”