desiree heath mills cowgirl magazine

Desiree Heath Mills

Professional Title: Communications & Marketing Specialist, American Paint Horse Association, CHROME, Paint Horse Journal
Age: 30
Home: Arlington, Texas

Desiree grew up with a deep love of horses but dove further into the field at Texas A&M University where she took any class involving horses and was a key part of several equine nutrition and reproduction projects. She served as treasurer of the Texas A&M Horsemen’s Association and secretary of the American Collegiate Horsemen’s Association. She earned a Bachelor of Science in animal science in 2014, followed by a Master of Agriculture in equine business and event management in 2016. 

Her studies only deepened her passion for the Western way of life. She joined the American Paint Horse Association as the marketing intern in 2016. Soon after, she was hired full-time as the association’s Marketing Coordinator where she provided overall support of the association’s marketing plan, oversaw sponsor fulfillment, the APHA Xtras program, and assisted with sales. 

Continuing to prove her business acumen and marketing intelligence, she was promoted to Communications and Marketing Specialist in 2019. This role allows her to expand her creativity and fully oversee several programs as well as serve as the key sales rep for APHA’s wildly popular Western lifestyle magazine CHROME, where she has increased advertising sales by 179% in only 6 issues.

Vision for the future of women in the Western industry: I see the future of women in the Western industry growing in line with the current “Yellowstone effect.” Yellowstone is introducing people of all ages, especially women, to the industry through the fashion, lifestyle, and feeling of home. It is almost like a call back to the roots. By that same token, women who have grown up in the industry will continue to excel in other fields – such as STEM – because we are all interconnected. I see Western women gaining more visibility, responsibility, and notoriety in all things we set our minds to – because our grit, determination, and ambition for the things we want cannot be denied. 

Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Bootsand The Cowboy Channel.

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