Professional Title: Western Events Representative, Montana Silversmiths
Home: Pueblo West, Colorado
For as long as she can remember, Ivy Weirather has had a passion for horses and rodeo. She grew up in Iowa competing in barrel racing and rodeo queen pageants. Ivy moved to Illinois for college, where she won her most prestigious rodeo queen title of Miss Rodeo Illinois. She spent the year of 2018 traveling the country as an ambassador of the sport of rodeo and Western way of life. After competing in the Miss Rodeo America Pageant, she knew that she wanted to stay involved in the industry and was determined to make her passion into her career. In 2020 Ivy accepted a position with the Professional Rodeo Cowboys Association and moved to Colorado, where she currently resides. She worked at the PRCA as Sponsorship Fulfillment Manager for 2 years and in May of 2022, she accepted a position with Montana Silversmiths as Western Events Representative. Her career has given her the opportunity to travel to Western events across the country. One accomplishment that she is very proud of is her involvement in the production of the National Finals Rodeo. Outside of her full-time job, Ivy gives horseback riding lessons and shares her knowledge with the younger generation.
Vision for the future of women in the Western industry:
As women of the Western industry, it’s our responsibility to support and represent one another while paving the trail for generations to come. One of my objectives is to show future rodeo queens that a woman’s place in this industry doesn’t have to end with the reign of her crown.
I’ve been involved in NFR production meetings as one of few women at a table of men and as the youngest person in the room. However, I’m reminded by many before me that confident women don’t let those factors intimidate them. Moments like this exemplify why it’s so important to support fellow women, because we offer a different perspective. My vision for the future of women in the Western industry is to continue to fill those seats at the head tables, while leaving our mark for those to follow, and uplifting one another along the way.
Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Boots, and The Cowboy Channel.