Professional Title: Senior Manager, Social Media at the PBR and Director of Social Media at Miss Rodeo America, Professional Bull Riders and Miss Rodeo America
Home: Stephenville, Texas
Morgan Wallace is the Senior Manager of Social Media for the Professional Bull Riders (PBR). Her passion is to aggressively promote stakeholders in the Western Lifestyle Industry to achieve new levels of growth and success. At a young age, she realized earning a rodeo queen title could be a foundational step in achieving her life goals. At 16 she captured her first Rodeo Queen title. Going above and beyond in preparation and hard work earned her the title of Miss Rodeo Wyoming in 2018. That same work ethic and passion to accomplish her life’s goal earned her a top 10 finish in the Miss Rodeo America pageant at the Wrangler National Finals Rodeo. Her success and experience as a rodeo queen has proven to be foundational in her professional life. Her knowledge and efforts were instrumental in positioning the PBR as one of the top sports leagues on Facebook. In 2021 the PBR ranked higher than NASCAR and tennis in many metrics of social media. In 2022 Morgan earned her MBA from Tarleton State University while working full-time for the PBR, Miss Rodeo America Inc. as their Social Media Director and part-time for the University of Wyoming.
Vision for the future of women in the Western industry: “Temple Grandin once said, “The thing about being a woman in a man’s field is you have to be twice as good”. Throughout my time working in the Western Sports Industry, I’ve been blessed to work side-by-side with many women who have made significant changes within the sport of rodeo, the agriculture industry, and the western lifestyle. As I watch young women compete for the title of Miss Rodeo America, it reminds me of how unique women are in this industry. No matter what career path they choose, these amazing women rise to the top of their field. Why, because the western way of life is instilled in their hearts and in every aspect of their lives. These women work hard, remain steadfast in their passions, and do all of it with a sense of grit and grace. Consequently, the future for women in the Western Industry is very bright.”
Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Boots, and The Cowboy Channel.