Sami Jo Smith cowgirl magazine

Sami Jo Smith

Professional Title: Women’s Rodeo World Championship Director of Operations and Rodeo Administration, World Champions Rodeo Alliance and Womens Rodeo World Championship 
Farson, Wyoming

Sami Jo Smith is an innovator in the western sports industry. From Cheyenne, WY, Sami Jo has been integral in the administration and operations of RFD-TV’s The American, All In Barrel Race, World Champions Rodeo Alliance and Women’s Rodeo World Championship. She has also been a key member in the production of Utah Days of ‘47 Rodeo and was honored to serve as the 2012 Cheyenne Frontier Days Miss Frontier. Sami Jo has craved her spot in this space as a standout female leader. She now resides in Farson, WY, is a mom of two, a type 1 diabetic, a third-generation ministers’ daughter, and a farmer’s wife that has a passion for hard work and creating lifelong relationships.  

Vision for the future of women in the Western industry: “My vision for women in the Western Industry is to continue making contributions to the growth of the sport of rodeo. In the past three years, I have been given a front row seat to witnessing the exponential growth of breakaway roping and ladies team roping, and I believe we are just at the tip of the iceberg.  

With my role at the WRWC, I have high expectations that we will continue to add money to these events, give more women the opportunity to compete at a World Championship level, and continue to broadcast it on network television for the world to see.  

I see myself, and many of my female peers, continuing on the path to serving as executives in the sport. I aspire to serve as CEO/Commissioner of WRWC, PRCA, WPRA, and/or WCRA and be an integral part of continuing to evolve our sport for the better.”

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