shelby lovelace cowgirl magazine

Shelby Lovelace

Professional Title: Small Business Entrepreneur, The Good Babes Co
Lampasas, Texas

As a Texas A&M Aggie with a passion for the western way of life & fashion, Shelby Lovelace is a businesswoman who loves to grow & share her passions. Shelby is the founder of The Good Babes Co., a clothing boutique that offers mainstream style & western fashion trends & also launched her second business, The Good Babes Cave, a photography studio, earlier this year! When Shelby isn’t wrangling her multiple businesses, you can find her training her colt, roping, herding her barnyard of animals, styling her latest collection & everything in between! Shelby lives in Lampasas, Texas with her husband, two horses, 4 dogs, herd of deer & brahman cattle. Shelby was born & raised in Texas and grew up running barrels, roping, playing high school athletics, and starting horses. Shelby graduated from Texas A&M University in 2015 with an Animal Science degree and was a member of the Texas A&M Stock Horse Team where her team took 2nd in Nationals. After graduation Shelby worked at a large-scale breeding farm & then joined the corporate world as a sales account manager for Dell. With a love of fashion, but on a post-college budget, The Good Babes Co. was born. Shelby made the jump from corporate to full time CEO in 2018 & hasn’t looked back since! Started with western fashion in mind, Shelby grew the business to incorporate affordable, mainstream fashion that could mix & match with her core audience western fashion favorites while sticking with the mission to empower women through clothing.

Vision for the future of women in the Western industry: “My vision for the future of women in the western industry is for women to continue to show up, stand out, be authentic, humble and kind. Women in the western industry are blazing trails everywhere, and not just in the Western world but also educating the non western world. To share their story and inspire others by their actions and make a difference is such an important task. The future for women in the western industry is exciting, and my personal goal is to inspire and encourage those around me & others to shine.”

Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Boots, and The Cowboy Channel.

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