Professional Title: CEO of The Whole Herd, LLC, The Whole Herd, LLC
Home: Granby, Texas
“My name is Tanner Mabry, I am 29 and my husband and I own The Whole Herd, a western apparel and accessories company out of Texas. After getting pregnant with our oldest daughter and having no luck finding western baby clothing on the market that fit our western style, I abruptly left my accounting career in the dust and became a self-taught clothing and graphic designer. I taught myself how to design, print and sew and from there The Whole Herd was born. Six years later and The Whole Herd is now sold in thousands of stores world-wide, while continuing to be entirely USA made with all hand drawn artwork. We also design and manufacture the official merchandise for the PRCA for the NFR, APHA, The Pendleton Round-Up, Red Bluff Round-Up, Equibrand, and currently working with The Cowboy Channel. I have a strong passion for the western industry that goes far beyond the cattle or the clothing. My goal is to maintain the authenticity of the western lifestyle in western fashion. Having the opportunity to be a part of something that is so much bigger than any person could create that promotes agriculture, rodeo, tenacity, community and fellowship is such a blessing and privilege.”
Vision for the future of women in the Western industry: “To be a cowgirl is to have tenacity, heart, desire and passion for something so much bigger than yourself. It isn’t really about the fashion or the rodeo itself, it isn’t about the cattle or the ranch. It’s about finding yourself, loving yourself and spreading that love to others. God gave us such a special way of life so that we may use that to share His adorning love with everyone. I am raising 2 daughters in this industry and what an honor that is. We need to show these young girls that they are strong and empower them with the courage and tenacity they need in a world as crazy as we are in. We are strong, smart, kind and beautiful with a burning fire to make this world a better place. To leave everything better than we found it, including the people we encounter. The women of western would head the community over competition movement and better together mentality.”
Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Boots, and The Cowboy Channel.