Recipients of COWGIRL 30 Under 30 2020 will be recognized in an on-stage and jumbotron presentation courtesy of The Cowboy Channel.  The part live/part video presentation will take place on Saturday, March 7, prior to the main performance of RFD-TV’s The American at AT&T Stadium in Arlington, Texas.

Following the presentation, COWGIRL will treat recipients and their friends to a “Bubbles & Blue Jeans” reception hosted by Wrangler in the field-side event room pavilion.

As part of our mission to promote and empower women in the Western industry, we conceptualized our first annual COWGIRL “30 Under 30” recognition program to spotlight the individuals who are building the future through a passion for the Western lifestyle and who use its cultural values with perseverance and dedication.

Beginning in 2020 and continuing annually, COWGIRL will select and honor 30 women who are 30 years of age or under and have shown significant dedication to the Western industry in business, performance, or competition.

Members of the 2020 class of COWGIRL “30 Under 30” were handpicked by COWGIRL’s editorial team and invited to be recognized for their achievements and accomplishments.  Each individual is one who we believe has shown significant dedication to the Western industry. Honorees had to meet certain criteria, such as age, professional affiliation, and accomplishments, and were invited to provide their personal achievements as well as their thoughts on the future for women in in the Western industry.

 In addition to products and merchandise from presenting sponsors, Wrangler, Durango Boots, and Charlie 1 Horse Hats, COWGIRL will be present each recipient with a trophy cuff bracelet created and sponsored by Montana Silversmiths.

We are honored to be able to present this outstanding group of Western women and look forward to their contributions to the industry that drives our passion.


To see a complete list of the COWGIRL 30 Under 30 recipients, CLICK HERE.