natasha mcCann cowgirl magazine

Natasha McCann

Professional Title: Clinical Rehabilitative Specialist, McCann Athletic Therapy, Champion Living Fitness, Justin Sports Medicine, Western Sports Foundation, Texas Rangers Baseball
Aledo, Texas

“As cliché as it may sound, I truly find the most joy in helping others. While I never imagined I’d be working on professional rodeo athletes when I was riding colts and working cattle everyday, I couldn’t be happier in the direction my career took. It was by no means an easy road, but the struggle getting here has made it all the sweeter in the end. I wear many hats and I’m rarely in one place for long, but I wouldn’t have it any other way. I own my own business, McCann Athletic Therapy, and mainly treat PRCA/PBR athletes. I work as a coach for Champion Living Fitness training rodeo athletes online, as well as coach at a local CrossFit gym in FTW. I contract with Major League Baseball, I’m a volunteer associate with Justin Sports Medicine and I’m a wellness provider for the Western Sports Foundation. When I’m not doing any of that, I’m usually day working in Texas, or in Colorado working for Cervi Championship Rodeo gathering horses at the ranch or sorting in the back pens at a rodeo.”

Vision for the future of women in the Western industry: “My vision for the future of women in the Western Industry is that we continue to develop a strong presence in roles that were previously exclusive to men. I hope we teach young women to be strong, both mentally and physically. I hope we can change some of the negative connotations surrounding women in leadership roles and demonstrate that we are capable of things far 

beyond the limitations that have been placed upon us in the past. Perhaps most importantly, I hope that women in the industry are led by examples that inspire them to create change and forge new paths. I hope we are able to show them that being strong doesn’t detract from kindness or femininity, but rather allows them more opportunity to grow. I want us reach a point in the industry where women working are simply seen as the person doing the job, not a woman doing a man’s job.” 

Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Boots, and The Cowboy Channel.

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