Never Don’t Pay Attention

Jan Cleere

(Globe Pequot Press/Two Dot)

Never Don’t Pay Attention is a fascinating and compelling biography of legendary rodeo photographer Louise L. Serpa.  Using a cheap drug-store camera, Louise began photographing youngsters as they bounced and bucked on small sheep and calves. She then sold the pictures to proud parents, beginning a career that would span fifty years and take her to the highest pinnacles of rodeo photography.  Interviews with her contemporaries and photographs from her family archives add a unique flavor to this lively portrait of a remarkable Western woman.