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Growing up, Ali Dee developed a strong passion for the Western lifestyle, which started when she became obsessed with horses at a young age.

After graduating from the University of Miami, Ali moved to Seattle to become an intern for Fox Sports Northwest, the first step in her sports broadcasting career. To gain confidence and experience, she would ask the cameramen she was assisting to shoot mock sideline reports at games so she could practice and critique herself.  She was also pursuing her love for fashion by designing her own t-shirts on the side with sayings or appliques she picked up from the craft store.

Now, Ali is a two-time Emmy-winning sports broadcaster and successful fashion designer, with her brands in over 2,000 stores nationwide.  With everything her brand does, cowgirls are always at the forefront.  She says, “Cowgirls are trailblazers and go-getters, and that is the inspiration for our brand.”

During her time in two very competitive industries, Ali has constantly faced obstacles to overcome.  Luckily, she’s not afraid of adversity, and says, “No matter if it’s big or small, you have to be comfortable being flexible, adjusting, and rolling with the punches.”

Through her many experiences in the broadcasting and fashion industries, Ali has great advice to offer when breaking into the professional world.  “Be the absolute best you can be at the level you are at and don’t compare yourself to anyone else’s success.  Every expert started as a beginner, so give yourself grace as you learn the ropes.”