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Photo by Elisabeth Kujala.……

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The code of the West and the importance of the Western way of living were ingrained into Alicia Fettig at a young age. Her grandfather, Phil Fettig, started Fettig Brothers Rodeo in the 1930s, followed by her great aunts and uncles, and from there, her father. 

Prior to committing to her family’s business, she earned her B.S. in Business Administration from North Dakota State University and worked in banking, stock brokering, and investment advising.  However, she felt like something was missing, and once her son was born, she knew she wanted to raise him in North Dakota and be involved in her family’s bucking horse and rodeo business. 

Before her father’s passing, he asked her if she wanted to carry on the family tradition and she honorably accepted.  “I told him that bucking horses were in my blood, just like his.  I’ll never forget his smile and the sparkle in his eye when I told him that,” she says.

Although she’s always had a strong support system, she says the game changer for her was becoming her own biggest fan.  She says, “I began making better decisions, choosing better people to allow into my life, and stopped settling.”  Her proudest moment so far is when she became the first woman in history to enter the ranks of the PRCA as a stock contractor.  She recalls, “I set the goal and nothing was going to deter me.  I had my mind made up, and with the support of good friends and family, I reached my goal.”  

Alicia hopes to continue to find new ways to improve her bucking horse program, promote the sport of rodeo and the Western way of living, give more, and worry less.  She advises any young cowgirl to “ride for the brand, be tough but fair, and don’t be afraid to be a lady.”