COWGIRL Empowered: Avery Shifflett

Avery was born and raised in Weatherford, Texas and will graduate from Texas Tech University in the spring of 2021. She found her passion in her freshman year of college after she took her first graphic design class, and the rest is history. She loves listening to music, watching her favorite movies with her pup and letting her creative juices flow, that’s where she does her best work. Avery has an amazing family that supports her through everything she does, she says, “I have no idea where I’d be today without them.”

WHAT DOES A TYPICAL DAY IN YOUR LIFE LOOK LIKE?

Each day I get the pleasure of doing what I love best, expressing my creativity. I spend my day making digital illustrations on my iPad, and turning those pieces of art into logos or graphics for Denim and Velvet’s wonderful customers. I also communicate with our customers by phone or email, talking about ways that I can capture the ideas they have for their artwork. Although I have just started, I have quickly found out that I work alongside strong, amazing women who lift one another up so that each of us can be the best of our ability. 

WHAT MOTIVATES YOU?

Being the best version of myself is what motivates me. I like working hard to achieve personal goals for myself, I have always loved the saying or quote “you’re your own biggest fan” and I think about it every day! 

WHY DID YOU CHOOSE YOUR CAREER PATH?

I have been a creative person for as long as I can remember, I knew I always wanted to do something that allowed me to play with bright colors and create something meaningful out of it! Helping people start or revamp their dream business through a logo or graphic is something I pride myself on and I love watching how far their dreams take them. 

BEST CAREER ADVICE?

Kindness and a good work ethic go a long way! I’m a firm believer in kindness over anything and that includes a professional setting. You can’t get anywhere in life if you aren’t kind to the people around you and aren’t willing to work for your goals.