Miss Rodeo America is a coveted pageant held in conjunction with the National Finals Rodeo every year. Reigning state rodeo queens vie for the coveted crown of Miss Rodeo America by competing in the areas of appearance, horsemanship, rodeo knowledge, and personality. For the first time in history, the First Lady of Professional Rodeo reigned for two years, due to the cancellation of the Miss Rodeo America 2021 Pageant.
Jordan Tierney, daughter of former PRCA World Champion and Hall of Famer Paul Tierney, and Miss Rodeo South Dakota 1985, Robin Tierney, graciously accepted to continue reigning for a second year. After graduating from Chadron State College with a Bachelor of Arts in Business Administration and a Minor in Marketing in May 2017, where she had competed on the college rodeo team, she found herself back home. At the time, she didn’t have any concrete plans for the future, but fate has a funny way of working itself out. She came home one evening and her sister suggested she run for Miss Rodeo South Dakota. Jordan recalls, “The timing in my life was kind of perfect. I was at the age where I had the maturity to keep myself accountable and really go for it. I’m an all or nothing kinda gal. If I’m going to do this, and compete for Miss Rodeo America, I’m going to give myself the best opportunity, the best chance to win it.”
Her hard work paid off, and she earned the title of Miss Rodeo South Dakota in 2019, followed by Miss Rodeo America in 2020. Her most memorable moment thus far has been getting to attend the NFR in Arlington, Texas. She says, “You’ll look back in the history books and you’ll be able to say ‘I was there.’ I think that is one of the coolest things, and I’ll be one of the only Miss Rodeo Americas to get that experience. I think it was a true testament to people in the Western industry, and rodeo as a whole, that we are very resilient, and you can’t keep us down for long.”
There are so many amazing aspects about her job that Jordan loves. “To touch someone’s life and impact them, that’s the best part about the job. It’s really a way to connect people to the sport. One of the most special moments that I’ve had is outside of the rodeo, getting to go on hospital visits, school visits, or getting to go inside the community and getting to know the community of the rodeo you’re at. If you have the opportunity to touch someone’s life in a positive way, that’s the most rewarding part.”