Kirbe Schnoor’s background, experience, and knowledge of the Western industry have set her up for one of her most significant roles in her career thus far. 

Raised on a Central Valley, California, almond farm, Kirbe, along with her two sisters, started a small Angus herd as a child.  By age nine, Kirbe was showing livestock on the county, state, and national levels.  After attending Fresno State, she moved from California to Fort Worth to take a job in agricultural reporting, hosting a live broadcast show discussing the cattle market. 

Now, Kirbe is the Western Lifestyle Host of The Cowboy Channel, and host of her own series, RanchHer, where she shares the stories of the extraordinary women who have helped to shape the industry.

“I understand and share the passion these women have for what they do, and I admire their resolve to build careers in a male-dominated industry,” says Kirbe.  She feels it is important to shed a light on the Western way of life by using her platform. 

She encourages anyone who wants to be a part of the industry to “continuously network” and to “be friendly, educate yourself, and don’t be afraid to do the jobs you don’t want to do.  If it places you in the environment you want to be in, around the people you need to be around, then don’t think you are above doing any job,” she says.

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