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COWGIRL Empowered With Callie Tice

Callie’s Western upbringing and sales expertise combined in a position that fit her like a new pair of boots.

January 13, 2020

Texas-born Callie Tice grew up in Southlake, just northeast of Fort Worth, where she was surrounded by horses from an early age. Following her high school graduation, she entered the workforce, leaving her less time to ride.

After finding her way into sales and advertising, she discovered COWGIRL when her mother got a gift subscription. She learned that COWGIRL was hiring and the stars aligned as Callie’s Western upbringing and sales expertise combined in a position that fit her like a new pair of boots.

Today, Callie is approaching 10 years with the magazine, during which time she has worn many hats, including social media manager and stylist. Currently, as Advertising Director, she connects advertisers with the magazine and helps them build campaigns, all while leading COWGIRL’s talented sales team. “I’m blessed to work from a home office and spend my days communicating with the COWGIRL team to motivate, inspire, plan, and connect with new and existing clients to work on campaign creation and strategy,” she says.

She tends to the magazine and her sales team with care and pride, even stating that some of her most rewarding moments at COWGIRL have happened with her clients. “A lot of small businesses and artists think that advertising in a magazine like COWGIRL is too expensive and out of reach,” she says. “I sincerely love the moments when I am able to show someone how to make it possible to connect with our audience in an affordable and effective way and benefit their business.”

Through her youth on horseback and years of sales, Callie has learned volumes about the Western industry. When asked for her best career advice, she has more than enough to share. “A professional demeanor and eagerness to learn can open most of the doors you have the courage to knock on,” she says. “Be willing to take risks; go for things that, at first, might seem out of reach. Surround yourself with successful people who have high standards and a great work ethic, and then be a sponge.”

Still residing in her home state of Texas, Callie may not spend as much time on her horses as she used to, but she’s not done riding yet. She keeps two quarter horses near her parents’ home in Springtown, Texas. “While this phase of my life isn’t cowgirl-centered outside of work, I do hop on my horses—at least bareback—every chance I get.”

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