In 2006, Desert Caballeros Western Museum embraced a revolutionary idea: Cowgirl Up!, an annual exhibition showcasing the brightest contemporary female artists working in the Western genre. In 2020, they’re taking Cowgirl Up! to a whole new level with a virtual art exhibition and sale.
In the male-dominated world of Western art, Cowgirl Up! turned the spotlight squarely on women’s voices and perspectives, serving up a new, deeper understanding of the American West.
Over a decade later, Cowgirl Up! remains one of the major national events for Western women artists.
More than a show, this event is a crossroads where artists, collectors, and art enthusiasts come together to explore what it means to be a Western artist. Cowgirl Up! artists ride the range of techniques, styles, and mediums, traditional and contemporary.
In past years, during the traditional opening weekend, Wickenburg’s Frontier Street was transformed into a tented venue for catered dinners, dancing, live auctions and an artists’ quick draw.
Actively adjusting to recommended COVID-19 protocols, public festivities have been shuttered, but the museum is offering the public an exclusive virtual art exhibition and sale in partnership with COWGIRL.
Cowgirl Up! A COWGIRL Instagram Story Takeover, an offshoot of the museum’s Virtual Exhibition and Sale, will take place on COWGIRL‘s Facebook and Instagram Stories and feature work from all 60 talented artists.
Visitors to COWGIRL’s Facebook and Instagram pages will be introduced to 20 artists per day, over a 3-day period beginning on Thursday, April 2 starting at 12:00 PM PST. The exhibition continues daily, with the next set of 20 artists being added at noon each day.
Each virtual exhibition Facebook/Instagram Story will feature a “swipe up” option to the full collection of an individual artist’s work with an option to purchase on the spot.
An exhibition first and a sale second–art featured and purchased from this art show remains on display until the exhibition closes on July 26.
Mark your calendar to visit Cowgirl Up! A COWGIRL Instagram Story Takeover, starting Thursday, April 2 at 12:00 noon PST, and continuing on Friday and Saturday, April 3-4.