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Stables, clubs, and businesses nationwide are invited to compete for $100,000 in cash and prizes by growing their business. The Time to Ride Challenge (in its third year in 2016) is now open for registration. Stables, clubs, businesses, and all other horse professionals are encouraged to visit timetoride.com and take the first step towards growing their businesses by introducing new people to horses and expanding our entire industry. The Challenge will award $100,000 cash and prizes, and take place June 1st through September 30th. Since 2014, the Challenge has introduced over 60,000 people to horses through first-time horse experiences with the support and involvement of hundreds of stables, clubs and equine businesses nationwide. Hosts plan engaging, hands-on horse events designed to connect families interested in horses to opportunities in their area such as riding lessons, camps, and trail rides. By reaching a new segment of their community, businesses add to their own client base while supporting the entire horse industry. The Challenge is an program of the American Horse Council’s Marketing Alliance, a group of industry-leading businesses and organizations collaborating to reinvigorate participation in horse activities for the benefit of the entire industry. Registration is free and available now at timetoride.com.