Sara Honegger cowgirl magazine

Professional Title: Director of Marketing, National Reining Horse Association
Oklahoma City, Oklahoma

“I grew up on the Central Coast of California, nestled between beaches, mountains and ranches. You could find me on the beach or at a high school rodeo every weekend, which gave me a deep appreciation for our unique agricultural community. While I was looking at my future, I desired to stay in the industry which had given me so much. This led me to Oklahoma State University where I obtained two agricultural degrees and competed on their rodeo team. Although my family was not involved in the Western industry while living in Chicago, they were always incredibly supportive of my dreams. Growing up I’d be troubleshooting problems at rodeos and my mother would say ‘I am not sure what to do, I grew up with a turtle—but we will figure it out!’ I mention this to express how grateful I am for the upbringing I had. I was able to create strong relationships to build an additional ‘rodeo’ family, which also offered unwavering support. This combination gave me independence, grit and an outlook that allowed me to stare challenges in the face and the confidence to keep going.” 

Vision for the future of women in the Western industry: “As someone who works and lives in the Western industry, my vision is to continue to see more women entering this arena and creating a safe, encouraging community that will retain their involvement. If we work to create this, especially for new members of the community and youth, we will continue to see more women leading the charge. The women in this industry created a seat at the table much sooner in history than seen in other spaces, but that doesn’t mean there isn’t room for improvement and growth! I hope to see more women as presidents of Western associations— both breed and sport— and as CEOs of Western companies. Comparing when I grew up to now, I believe we have already taken leaps and strides in that direction, and I hope we continue to build on that momentum.”

Wrangler‘s COWGIRL 30 Under 30, presented by Teton Ridge, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Dude Rancher’s Association, Montana Silversmiths, Old Gringo Boots, and The Cowboy Channel.

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