first look mad hatting

MAD HATTING

Sexy, cool, stylish, and totally individual: these adjectives  describe western hats—and the women who wear them. behold these badass collections, then don your own unique cowgirl Chapeau.

FL_Laura-noelle
Laura Noelle

LAURA NOELLE

Laura Noelle is a small, handmade label stemming from the desire to create a timeless product of enduring style. Created on a whim to transform an old hat into something new, a passion quickly took over and Laura Noelle was born. Laura was raised in Malibu and Santa Ynez, CA, and her hats reflect her “surf & saddle” lifestyle. She studied under one of the best hat makers in the enthusiast hat world, Ritch Rand of Rand Hats in Billings, Montana. The hats are made of the finest natural materials providing a lifetime of wear and comfort. “I am so proud of this line. I have poured my heart and soul into creating something that I hope people can pass down to their kids as a vintage classic,” said Laura Reynolds, the creator of Laura Noelle. “I learned to love timeless apparel pieces from both my grandmothers, who had the epitome of class and style. Everything I create is in dedication to them.” WearLauraNoelle.com

FL-double-d-greeley
Double D & Greeley Hat Works

DOUBLE D & GREELEY HAT WORKS

When two of the West’s most prestigious apparel companies—Double D and Greeley Hat Works—collaborate on a collection, the result is nothing less than spectacular.  They have managed to master that already-broken-in look we all love. Then, Double D added their signature old pawn and sterling silver details for a finished product both retailers and customers are fawning over. Cheryl McMullen, Double D Ranchwear co-founder, creative director and designer, explains, “All of the hats are very representative of Double D Ranch and our look. Our DNA is present in some way, whether it be the Navajo silver on the Old Pawn or the graphics and artwork displayed on the Coat of the West hat. In addition to the core hats, there are special collection hats that work in conjunction with our apparel collections.” DDRanchwear.com

COLOR BLOCKING

When you want to be noticed, say buh-bye to bland sand and color outside the hat with a vivid Crayola-inspired number from fashion forward charlie 1 horse hats.

FS_Charlie1HorseCHARLIE 1 HORSE

You’ve seen all our editors and stylists wearing them: Charlie 1 Horse hats with the iconic horseshoe brand above the brim. Now the company’s new collection offers a Pantone-inspired rainbow of colors. Match your show shirt, your eyes, or your horse’s saddle pad, and stand out from the herd! Charlie1HorseHats.com

NETTLES WEST

A jewelry launch featuring bold designs, textured metals, and boho leathers reveals Sugarland–gone–solo singer Jennifer Nettles is playing with more than just fire.

FL_Nettles-west
Jennifer Nettle for American West Left to right: Sterling Silver Bold Turquoise Cuff, $383.99; Squash Blossom Green Turquoise Necklace, $1,899; Sterling Silver Textured Bold Turquoise Cuff, $329.

AMERICAN WEST

Carolyn Pollack, the designer and curator of American West Jewelry, has collaborated with the Grammy award winning singer Jennifer Nettles on a variety of eclectic, bohemian adornments. Bold jewelry designs include a striking green-turquoise squash blossom necklace and a textured leather cuff bracelet.

MUY CALIENTE

Percentage of people vacationing on a Mexican beach who fantasize about never going back to their corporate job: 100%. The percentage of people who actually don’t go back? Considerably less. Connie Reed, creator of Consuela Bags, was the bold exception!

FL-consuela
Legacy Collection- from left to right: Legacy Blue Jag Medium Domed Cosmetic, $35; Sugar Skulls Medium Domed Cosmetics, $35; Sugar Skulls Small Domed Cosmetics, $35; Sugar Skulls Market Tote, $375.

CONSUELA

In 2005, after 16 years of working in the corporate world, Conni Reed found herself vacationing in Mexico with an invigorating sense of freedom and a vision for something more. It was in this moment that she made the decision to ditch the predictability of the corporate grind and pursue a life of possibility. One year later, Consuela was born.  Conni creates pieces that aim to tear down boundaries and inspire people to celebrate everything that makes them unique. Her designs are marked by their unconventional fusion of intense colors, eccentric patterns, rich textures and exquisite craftsmanship.