When you think of a cowboy, you think of a man with courage and strength, with grit and perseverance, a man who loves his land and his livestock. You think of Derrick Begay. Meet the great American cowboy.
Derrick Begay was just a young boy from the reservation with all odds stacked against him when he set out to make the finals. Pulling a two-horse bumper pull trailer behind a single cab pickup, no one knew who this cowboy was. Little did they know that he would soon become one of the biggest names in the rodeo world, being the first Navajo to make it to the National Finals Rodeo.
With 8 WNFR qualifications, 6 INFR qualifications, a world champion title, and over $1.2 million in winnings, cowboys consider Derrick Begay to be a legend. But behind the world champion buckle, you don’t see the hardships and struggles it took to get in his position.
YETI, in partnership with VICE Sports, dive deep into Begay’s story.
Begay‘s determination and power brought him to the top, but he hasn’t forgotten where he came from. That’s the sign of a true cowboy.