Local Fort Worth, Texas, jewelry business, Hippie Cowgirl Couture, is taking center stage on the second season of the Drew Barrymore Show. Hippie Cowgirl Couture is known for its selection of Native American-made turquoise jewelry, sourced from artists all across the Southwest. Originally gaining its immense popularity on social media as an Instagram start up in 2016, Hippie Cowgirl Couture became a leading turquoise brand whose digital reach would eventually extend to the celebrity stylists of Los Angeles and New York City.

Owner and founder of Hippie Cowgirl Couture, J.J. Wooten is the master eye behind jewelry selection, selecting pieces by hand alongside Barrymore’s stylists. “I love her look, put together by stylist Lee Harris,” says Wooten. “It is such a unique blend of luxury and vintage pieces that are truly iconic…We hope [this opportunity] expands turquoise jewelry into mainstream fashion, beyond the Southwest, where you would traditionally have to go to seek out these styles.”

Hippie Cowgirl Couture pieces can be seen on-air in episodes of the Drew Barrymore Show, on advertising for Barrymore’s kitchenware line, Beautiful, and beauty line, Flower Beauty, as well as on Barrymore’s verified social media.