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Durango Boots has been named the official boot of the Professional Rodeo Cowboys Association’s (PRCA) Wrangler National Finals Rodeo® (Wrangler NFR), the richest and most prestigious rodeo in the world. The three-year partnership will elevate Durango®’s presence at the event with onsite activations including sales, promotions and giveaways.

“The Wrangler NFR draws rodeo fans from across the world to celebrate and enjoy the pinnacle of western sports,” said Mike Fuller, Durango® Vice President/General Manager. “Durango® remains committed to supporting the rodeo industry and athletes, not only through events like this, but also through our robust research and development to create and build boots that support athletes and fans alike. We are proud to be named the Official Boot of the Wrangler NFR and National Sponsor of ProRodeo.”

“The PRCA is proud to welcome Durango Boots as the official boot of the Wrangler National Finals Rodeo® and as a national sponsor of ProRodeo,” PRCA CEO George Taylor said. “Durango Boots has a long history with ProRodeo athletes. Now, the PRCA and Durango Boots are creating history together.”

Durango says, “Through this partnership and our Durango® Team, we’re proud to continue buiding upon our storied western heritage. Our roster of elite athletes include Lisa LockhartLuke BrownPaul EavesTy EricksonShane HancheyKelsie ChaceZeke ThurstonOrin LarsenJeff AskeyStevi HillmanRiley Webb and professional rodeo announcer Garrett Yerigan. In partnership with these athletes, we’ve launched a collection of performance-driven styles for men and women, including the comfortable and durable Rebel Pro and Lady Rebel Pro collections.”