Durango® Boots is set to celebrate the 2022 The American Rodeo in March as the event’s returning official sponsor. In addition to being spotlighted as the competition’s official sponsor, Durango® will host a variety of onsite activations throughout the event and weekend.
“Durango® is proud to again serve as the official sponsor of this now legendary western sports event,” said Erin DeLong, Durango® Boots marketing manager. “The American Rodeo and the fiercely dedicated and competitive athletes who represent the best-of-the-best in skill and performance at the event exemplify the values our brand respects and shares. We are excited to be a part of supporting and celebrating western sports, athletes and the rodeo spirit that inspires us all.”
The American Rodeo sponsored by Durango® Boots will take place Sunday, March 6, 2022, at AT&T Stadium in Arlington, TX. The event is the richest weekend in western sports, with prize money up to $3 million.
Durango® will provide each of the 2022 American Rodeo champions a pair of custom boots and will be giving away 100 free pairs of boots at the rodeo.Durango® continues to collaborate with western athletes on the creation of performance-driven boots. The brand’s Rebel Pro™, Arena Pro™ and Premium Exotics™ collections continue to garner the attention of their Team Durango® roster of athletes, which includes Luke Brown, Paul Eaves, Lisa Lockhart, Shane Hanchey, Ty Erickson, Orin Larsen, Kelsie Chace-Domer, Riley Webb, Stevi Hillman, Jacob Talley, Zeke Thurston, Garrett Yerigan, Jordan Briggs, Erich Rogers and Caleb Smidt.