Photo from @rfdtvtheamerican on Instagram.……

Durango® Boots just struck a deal with RFD-TV: they’ll be the presenting sponsor for RFD-TV’s The American Rodeo for three years, starting in 2020. Both parties are excited about the partnership and are looking forward to The American next year.

“RFD-TV’s The American has become a historic event in the world of western sports,” said Durango® Marketing Manager Erin DeLong. “Durango®’s commitment to this event and western sports as a whole complements our commitment to developing boots with advanced technologies suited both for western sports competitors, and fans alike. We are proud to partner with RFD-TV as they continue growing The American.”

“For the seventh consecutive year, The American Rodeo has taken over one of the largest stadiums in the world and has provided our rodeo athletes an opportunity to win big,” added The Cowboy Channel CEO Raquel Gottsch. “With the support of Durango® Boots as our new official presenting sponsor, we’re looking forward to elevating the rodeo experience for the elite athletes who compete as well as the growing number of incredible fans who attend the event from all across the country.”

Get ready for RFD-TV’s The American Rodeo presented by Durango® Boots, being held March 7-8, 2020. If you didn’t catch it last year, be sure to get your tickets for 2020!