Durango Secures National Day Of The Cowgirl Observance

Durango Boots is launching the first inaugural celebration of National Day of the Cowgirl on Sept. 15, 2022. The observance, officially secured by Durango Boots through the National Day Archives, was established to recognize the women who personify the Western lifestyle.

While we admire and celebrate cowgirls every day, National Day of the Cowgirl is a celebration and recognition of the spirit of the American cowgirl – a spirit embodied by women who are strong, confident, and resilient. Through farming and ranching, arts and culture or equine sports, the spirit of a cowgirl shines through women from diverse backgrounds who share a passion for the Western way of life. 

To celebrate the first year of this observance on Sept. 15, Durango will be kicking off celebrations of the cowgirl spirit and offer interactive content and giveaways, including three ultimate mega cowgirl packages.

“We are excited to be spearheading an observance that highlights the achievements of women in the western industry," said Erin DeLong, Durango Marketing Manager. “This observance was created to honor and elevate the unsung women at the heart of the Western lifestyle including those who continue to carve a legacy for future cowgirls. The cowgirl spirit lives in women of all ages and Western walks of life spanning from farming and ranching to those with passions for Western food, fashion, music, and athletics. Our hope is that this observance presents an opportunity for the industry to celebrate and recognize them all.” 

Join in the celebration of National Day of the Cowgirl and check out their new website, www.nationaldayofthecowgirl.com. The site will also host some mega cowgirl giveaways! Three winners will be chosen to win prizes including high-quality Western wear products, a dude ranch vacation experience, tickets to the 2022 Wrangler National Finals Rodeo in Las Vegas and tickets to The Grand Ole Opry in Nashville, TN. 

Here's to you, cowgirls!