ft lonesome embroidery cowgirl magazine

Ft. Lonesome was founded by Kathie Sever in 2012, and has grown immensely since then. The brand specializes in custom chain stitch releases, handbuilt garments, and fine art. They’ve outfitted Diplo, Nikki Lane, and more in their colorful, custom creations, and they’ve been featured in Vogue, Free People, Texas Highways, and Texas Monthly.

At first glance, this jacket might look like it’s painted, but don’t be fooled. Scroll right and you’ll discover that this is a work of art. Not paint, but very intricate chain stitch releases.

We can’t stop thinking about their custom pieces.

You can even snag a Ft. Lonesome patch or two to dress up your favorite Wrangler jacket.

In addition to denim embroidery, Ft. Lonesome does custom suits! They even outfitted Diplo for several events in a custom suit and hat, including the 2019 VMAs and the 2019 Calgary Stampede.

You can get a custom suit even if you’re not a famous DJ.


Ft. Lonesome emphasizes that they are not just for men in this post from August 2019:

More than just suits… They did this custom dress for recording artist Nikki Lane!

Bottom line: Ft. Lonesome does amazing work. Check out more of their styles and learn more about them at