For Spring Summer 22, Wrangler has teamed up with Georgia May Jagger for the second time, in a relationship that celebrates Wrangler’s long heritage and Jagger’s connection to the iconic denim brand. The campaign forms a key part of Wrangler’s 75th anniversary celebrations during 2022, showcasing heritage denim and highlighting the long association between the brand and the trailblazers who wear it. 

The SS22 Heritage Collection features legacy-inspired denim. The jeans fits include the best-selling straight-leg Wild West; Worldwide, with exaggerated wide leg opening; the bootcut Westward; and the new 70s-inspired flare fit, Wanderer. Bold new prints bring a fresh alternative to the authentic vintage denim washes.

Georgia May Jagger brings her own style to SS22, pairing vintage graphic tees with candy-stripe jeans, western jackets with festival shorts, or going for a darker vibe with black denim and thriftstore-inspired tees. The SS22 campaign features Americana landscapes and iconography, fusing together timeless western fashion, rock star style and the spirit of adventure.

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