@cdphotog on Instagram……

Photographer Chris Dickinson shared a striking photo on Instagram of a hat on fire!

At first sight, cowboys and girls everywhere might share a nationwide gasp, but it’s not what you think.

“Mike @greatbasinhatco sets @paizlees hat on fire tightening the fibers,” explains Dickinson. “And, in the process, providing the perfect visual.”

He’s not wrong:

Great Basin Hat Co. produces custom hats for cowboys and cowgirls alike.

According to their motto, they’re “committed to building you the hat you’ve dreamt of.”

Custom hats are definitely the move, and they can make for some amazing photos!