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Greeley Hat Works Adds To Emily McCartney Collection

Three new (gorgeous) hats released today!

January 24, 2020

After the success of its Emily McCartney collection, Greeley Hat Works added three new styles: La Alma, La Noche, and VIVA.

Emily McCartney is a Western photographer and the artist/owner of Roadrunner Gallery in Throckmorton, Texas. She is a Greeley Hat Works ambassador, and stands by the brand’s quality without hesitation.

Photo from Greeley Hat Works.

“Say hello to three new hats in the Emily McCartney collection!⁠” Greeley Hat Works wrote on Instagram. “Released today, La Alma, La Noche, and VIVA are available on and at @artofthecowgirl this weekend! @e_mccart co-designed these three new hats with Trent and we are so excited to release them today.⁠”

The three new styles are totally gorgeous, and are making their debut today on and at Greeley Hat Works’ booth at Art of the Cowgirl. Each hat is $399, and has its own unique characteristics.

La Alma

La Alma, $399.

La Alma features a fabric heart with floral-like embroidery at the top. The word “VIVA” is embroidered to the left of the heart. These bright colors and fabrics add some texture to a neutral hat.

La Noche

Emily McCartney and Trent Johnson absolutely killed it with this one. Stars are 100% on-trend and 100% stunning. This dark hat features some navy, embroidered stars, which are delightful and completely high-fashion.


VIVA, $399.

Emily McCartney’s go-to word. Notice that the lettering allows “VIVA” to be read whether the hat is right-side-up or upside-down. And, of course, we have some grungy-yet-fabulous stitching and a raw-edge hat band that will give any look a high-end touch.

⁠”Emily is donating a portion of the sale of this new collection to @stbaldricks, a wonderful foundation working to end childhood cancer,” @greeleyhatworks continued on Instagram.

If you’ll be attending Art of the Cowgirl this weekend in Phoenix, Arizona, Greeley Hat Works’ booth is located just inside Masters Hall. You can snag these new Emily McCartney hats there!

Or, visit to shop now!

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