Monday, CEO of Greeley Hat Works Trent Johnson sent out an important email: Greeley Hat Works’ new website has launched.

Greeley Hat Works’ new website offers the same features you know and love, with some exciting new additions.

We’ve got a blog with a lot of information including answers to some of your most-asked questions, and information about my revolving Tour Schedule and where you can find me to get The Greeley Experience on the road,” wrote Trent.

Additionally, there have been some updates to the online store, with more hat varieties available digitally. Customers will be able to shop whatever is on the showroom floor in a special section called Ready-To-Roll, along with the standard felt hats, straw hats, and special collections.

And, possibly the most revolutionary part of the new website: the virtual hat designer.

After selecting a hat, customers can make it totally custom. Greeley Hat Works’ new website gives the options for head size, liner, trim, sweatband, brim size, crown height, shape, and upgrades.

For more information about Greeley, visit greeleyhatworks.com.

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