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What We BelieveWe believe in building a culture that throws rocks at the status quo and at corporate-minded, impersonal relationships with our customers and with each other. We believe we can connect with every one of our customers to help them on their journey to greatness.
We believe life is more than money and comfort. Therefore we don’t believe in “cashing out” or “retiring by the lake”. Those thoughts are the enemy. We believe that if we put our customers first no matter what, they will in turn help make us successful in our mission.
We believe money is simply a tool to accomplish our mission to serve people, inspire adventure, and reflect God.
We believe everyone is created by God for greatness, and we want to play a small part in our customers’ journey to it.
We believe we all have a legacy of adventure to live and leave behind.
How It All BeganAlaska and wedding rings. These two things probably don’t always go together, especially to form a company, but for Groove it did.
Our founder, Peter Goodwin, needed a wedding band that was on par with his other adventure/work gear. Groove Ring was first thought of on the banks of the famous Moraine Creek in Katmai National Park.
While raising four young kids, building an adventure lodge, and running his guiding business, Peter worked nights for eight months perfecting the Groove Ring design. His focus?
Finding the best materials and developing functional designs with an unlimited warranty. Groove Ring was kickstarted in December 2015 and has grown to be the industry leader for active, adventurous people needing high quality products that match their lifestyle.