cowgirl 30 under 30 class of 2023 cowgirl magazine

Finding talent among the vast arenas we call the Western industry is quite frankly an easy task. It’s who we are. Hardworking, dedicated, and ambitious don’t even begin to describe the motivated young women who are ubiquitous in every facet from sport to corporate, entertainment to media, and from agriculture to adventure. This talent is everywhere. The hard part is whittling the list down to just 30 to comprise COWGIRL‘s newest class of 30 Under 30 recipients.

This overwhelming task is worth it, however, because these annual classes make up the leaders who rise to the top for their dedication to lead the way by opening doors, and sharing enthusiasm and encouragement in everything they do, amongst many other admirable traits.

Now celebrating our fourth anniversary of seeking out and promoting this esteemed group of powerful young women, COWGIRL is extremely proud to introduce the COWGIRL 30 Under 30 Class of 2023.

In celebration, this class will gather in Fort Worth the weekend of March 10, 2023, to be honored at the second annual Wrangler COWGIRL 30 Under 30 Empowered Gala at Hotel Drover in the historic Stockyards. Among invited guests will be alumna from previous 30 Under 30 classes, as well as family, friends, and industry leaders who support the annual program.

Congratulations, Class of 2023! It is an honor to introduce you to many of your peers and those in the industry who will look to you as leaders in this wonderful community we all know and love.

Brilynn Bentley

Title: Corporate Marketing Partnerships Junior World Finals Asst. General Manager, Las Vegas Events
Age: 23
Home: Las Vegas, Nevada

Brittany Coffee Park

Title: Photographer | Business Owner, BC Parker Co
Age: 29
Home: Welch, Oklahoma

Callee Fischer

Title: Cattle Marketing Professional, Matt C. Sims Auction, Inc.
Age: 30
Home: Chattanooga, Oklahoma

Carly Hoffmann

Title: Rancher, Agriculture Advocate and Graduate Teaching Assistant, Hoffmann Livestock and Texas A&M University, respectively
Age: 27
Home: Bryan, Texas

Cassie Younginer

Title: Equine Specialist, Zoetis
Age: 30
Home: Greenville, South Carolina

Cheyenne Sparks

Title: CattleWoman/Communications Manager/Registered Tribal Artist, Oklahoma CattleWomen/American National CattleWomen
Age: 30
Home: Blanchard, Oklahoma

Dr. Christy Petry

Title: College Instructor, Sales Representative, Horse Show Sectary/Manager, West Texas A&M University , Kimes Ranch Apparel, AQHA, SRCHA, STHX, RHAA, and 4-H/FFA
Age: 28
Home: Clarendon, Texas

Desiree Heath Mills

Title: Communications & Marketing Specialist, American Paint Horse Association, CHROME, Paint Horse Journal
Age: 30
Home: Arlington, Texas

Elizabeth Lawhorn

Title: Director of Performance Development, American Paint Horse Association
Age: 28
Home: West, Texas

Gabrielle Crumley

Title: Business Owner, Rancher, Out West Marketing Group LLC, Beef Box, CR Angus Ranch LLC
Age: 27
Home: Burlington, Wyoming

Helen Hardy

Title: Manager of Youth Development & AQHYA, American Quarter Horse Association
Age: 30
Home: Amarillo, Texas

Ivy Weirather

Title: Western Events Representative, Montana Silversmiths
Age: 27
Home: Pueblo West, Colorado

Jillian Masciantonio

Title: Chief Executive Officer and Occupational Therapist, The Making Strides Foundation
Age: 30
Home: Export, Pennsylvania

Kaitlyn Hurst

Title: Marketer by profession. Horsewoman at heart., Director of Marketing, Bluebonnet Feeds / Stride Animal Health (AC Bluebonnet)
Age: 30
Home: Mineral Wells, Texas

Keni Reese

Title: Director of Marketing and Communications, Montana Stockgrowers Association
Age: 26
Home: Helena, Montana

Kiah Burchett

Title: Motivational Speaker & Life Coach, Coach Kiah LLC (self-employed)
Age: 29
Home: San Louis Obispo, California

Kylynn Copeland

Title: Marketing Strategist, The American Quarter Horse Association
Age: 28
Home: Fort Sumner, New Mexico

Dr. Kyre Larrabee

Title: Veterinarian, Gray County Veterinary Clinic
Age: 29
Home: Pampa, Texas

Landyn Croy (Hill)

Title: Entrepreneur/ Business Owner, The Saddle Shoppe
Age: 27
Home: Greeley, Colorado

Lauren Kelsey

Title: Model and Silversmith, ISMS
Age: 23
Home: Stephenville , Texas

Leah Scholz

Title: Bull Development Manager, Agri Beef
Age: 26
Home: Caldwell, Idaho

Madeline (Maddie) Weber

Title: TV Programming and Production Manager, Marketing Manager, Breeding Manager and Owner, Professional Rodeo Cowboys Association, Weber Performance Horses LLC, Metal Figure
Age: 26
Home: Waukomis, Oklahoma

Morgan Wallace

Title: Senior Manager, Social Media at the PBR and Director of Social Media at Miss Rodeo America, Professional Bull Riders and Miss Rodeo America
Age: 26
Home: Stephenville, Texas

Natasha McCann

Title: Clinical Rehabilitative Specialist, McCann Athletic Therapy, Champion Living Fitness, Justin Sports Medicine, Western Sports Foundation, Texas Rangers Baseball
Age: 29
Home: Aledo, Texas

Olana Osborn

Title: National Communications Strategist, Pyranha Animal Health
Age: 25
Home: Ocala, Florida

Sadie Noblitt

Title: HatCo Marketing Coordinator, HatCo – Stetson, Resistol and Charlie1Horse
Age: 23
Home: Royce City, Texas

Sami Jo Smith

Title: Women’s Rodeo World Championship Director of Operations and Rodeo Administration, World Champions Rodeo Alliance and Womens Rodeo World Championship
Age: 30
Home: Farson, Wyoming

Sara Honegger

Title: Director of Marketing, National Reining Horse Association (NRHA)
Age: 29
Home: Oklahoma City, Oklahoma

Shelby Lovelace

Title: Small Business Entrepreneur, The Good Babes Co
Age: 29
Home: Lampasas, Texas

Tanner Mabry

Title: CEO of The Whole Herd, LLC, The Whole Herd, LLC
Age: 30
Home: Granbury, Texas


COWGIRL 30 Under 30, presented by Wrangler, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Montana SilversmithsCorral BootsDude Rancher’s Association and Old Gringo Boots.

Follow along with COWGIRL Magazine on FacebookTwitterPinterest, and Instagram and look for the “COWGIRL 30 Under 30 Class of 2023″ article in our March/April 2023 issue coming soon!