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Beyoncé’s latest frontier with her Adidas x IVY Park collection tells the often-forgotten story of Black cowboys and cowgirls.
The native Houston superstar, who donned cowboy boots and fringe for the Houston Rodeo as a child, is using her athleisure brand to honor the Black Americans who helped create American cowboy heritage and the Western frontier.
After understanding where the word ‘cowboy’ came from, I realized how much of the Black, Brown, and Native cowboy stories are missing in American history,” Beyoncé said.
Her new IVY Park Rodeo collection, which goes on sale Aug. 19, at adidas.com/us/ivypark and select Adidas stores, includes nearly 60 pieces and features Houston rappers Tobe Nwigwe and Monaleo, Beyoncé’s mother, Tina Knowles Lawson, and actor and real-life cowboy Glynn Turman in the glossy campaign. The collection merges fashion with Western tradition and features buckles, chaps, and a cow print in an unexpected purple-and-brown mix. There are wide-leg denim pants and bodysuits, a denim tracksuit and bucket hat, a canvas waist bag, and even a cowboy hat, among other pieces.