Miss Rodeo America got glam in silver! The Northwestern silversmiths you know and love have released another amazing photo shoot: Jordan Tierney for Montana Silversmiths.
2020-2021 MRA headed to Montana for an exciting, colorful shoot with Montana Silversmiths. After a tour of the brand’s facility in Columbus, Jordan and the MTSS crew headed to three different shoot locations, finally finishing with a sunset shoot by the Yellowstone River.
We spoke with Montana Silversmiths VP of Marketing Judy Wagner and Jordan Tierney herself to learn more about the summer shoot.
COWGIRL: What is Montana Silversmiths’ history with Miss Rodeo America?
Judy Wagner: We have a long and valued relationship with the Miss Rodeo America organization. Since 2001 we have partnered with Miss Rodeo America Inc to present Miss Rodeo America as a spokesman and ambassador for our products, showcasing Miss Rodeo America in our catalogs, national advertising, and social media efforts. Each Miss Rodeo America brings their own sense of fashion and beauty along with their grace and the greater purpose that is embodied in this position as an influential cowgirl and leader in the industry.
CG: Where did the shoot take place?
JW: We planned a full day, starting here in Columbus touring our Montana Silversmiths facility, where Jordan learned about Montana Silversmiths products and most importantly met the people and learned of the craftsmanship behind the product. Jordan was also able to see firsthand her perpetual buckle being finished. The perpetual buckle is given to each newly crowned Miss Rodeo America. Later her official custom buckle with her name on it is presented to her. We then take the perpetual buckle and engrave the name of the queen who wore it on the back. Creating a history and legacy through the story of the buckle.
After the tour, we started our photo adventure. We had chosen three different sites, Home of Champions Rodeo Red Lodge for our NFR products, downtown Red Lodge for a small town feel, and my ranch where we gathered the horses for shots in the barn, and enjoyed a beautiful Montana sunset on the Yellowstone River, finishing off the day with a traditional BBQ and storytelling.
JT: I had only heard of Red Lodge and never gotten to go there before. I remember hearing stories from my family of having to book it to Red Lodge to make it to the rodeo in time! It was a bit of an eerie feeling finally being there because of everything that is happening this year. It was great to see the grounds and the town. I’m hopeful that maybe in 2021 I will get to visit again. And I really enjoyed being on the Yellowstone River.
CG: Jordan, what did you learn on your tour of Montana Silversmiths?
JT: It’s more than just the buckle. There is a story behind it with all of the hands that have touched each product at Montana Silversmiths. When you want that American western feeling, Montana Silversmiths brings that to every piece. I was able to talk with the artists and see and feel the authenticity. It’s something you really need to see firsthand. The experience I had there gave me a genuine understanding and respect for the product, the place, and the people.
CG: What is your favorite piece from Montana Silversmiths or a favorite look from the shoot?
JT: One of my favorite ones was the Rocky Top, large turquoise piece that we took on the Yellowstone. And I liked when we did the photos in the hay with the Classic Beauty concho. My third favorite was the large silver Cool Waters design that I wore with a blazer and heels for a boss babe look in downtown Red Lodge. I felt very powerful in that. I like a simple look with bold pieces and being able to dress it up or down.
We can’t tell which look is our favorite! One thing we do know: Jordan Tierney and Montana Silversmiths is a match made in cowgirl heaven.