The PRCA announced the introduction of the Jr. Rodeo Association to provide youth, ages 8-19, an opportunity to learn and participate in core rodeo events, featuring bareback riding, saddle bronc riding, bull riding, tie-down roping, steer wrestling, team roping (header/heeler), girl’s breakaway roping and girl’s barrel racing. This new youth initiative is created to identify the next generation of contestants through education, fundamental development and a one-of-a-kind competition series.
The Cowboy Channel Jr. National Finals Rodeo, will make its debut March 3-7 in Texas at Will Rogers Coliseum in Fort Worth with the finals to be held on March 7 at AT&T Stadium, in Arlington, Texas. The Jr. NFR will feature contestants between the ages of 14-19 who must still be in high school. The Cowboy Channel Jr. NFR will feature the best-of-the-best contestants from the major youth rodeo events and will guarantee at least $200,000 in added money. The Jr. NFR is a tournament-style format rodeo where qualifiers will compete in the long go-round with the top 15 contestants advancing to the semifinals. The championship round will be held at AT&T Stadium with the top 6 place winners competing prior to RFD-TV’s The American. The winners in the timed events also advance to RFD-TV’s The American Semi-Finals for a chance to win $1 million.
Jr. Rodeo will feature the Junior American and Patriot events as one of the major qualification pathways. The Junior American and all of its qualifiers are being folded into The Cowboy Channel Jr. NFR, effective immediately. Jr. Rodeo will continue to attract other youth rodeo events as potential qualifiers.
The Cowboy Channel will provide a year-long national television platform in support of Jr. Rodeo. The Cowboy Channel Jr. NFR is the only youth rodeo event on cable TV in 2020 and will be telecast exclusively on The Cowboy Channel.
Jr. Rodeo will continue to provide the popular Jr. Rodeo Camps program to members who are interested in learning about rodeo and further advancing their rodeo event techniques. National Finals Rodeo qualifiers typically serve as instructors at Jr. Rodeo Camps.
Throughout 2020, Jr. Rodeo will work with individual PRCA Rodeos to showcase the sport to future cowboys and have an impact in identifying the next world champions. PRCA Rodeos will be able to qualify contestants directly from its rodeos for the 2021 The Cowboy Channel Jr. National Finals Rodeo.
For more information visit www.JrRodeo.org.

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