Take a look into the studio of Jukebox Mama – a shop for those who appreciate vintage Western styling and custom-made goods.

Nothing beats classic Western wear. The embroidery, the pearl snaps, the attention to detail has inspired fashion in and out of the Western industry for decades. We’re thankful there are artists continuing the tradition with bespoke pieces featuring timeless chainstitch embroidery.

Check out this behind-the-scenes video of owner Sarie Gessner creating a vintage-inspired, custom western shirt!

Check out these other amazing pieces!

Want more custom Western wear? Explore more here!