Yeti’s new King Crab Orange is inspired by the Northwestern coastline and the crustaceans that inhabit it.

The North Pacific is home to cold gray skies and dark stormy seas, but every season, men and women band together and risk their lives searching for color. Spending days, nights, and whole seasons away from family, to pull an iconic, rich, orange crab to the surface and put food on the table.

Yeti ambassador Mike Jackson says, ” It’s a wonder when the pot starts to materialize out of the deep and you’re looking to see if there’s any color in there.”

Love the King Crab Orange? Click here for more awesome colors from Yeti.